http://blogs.guardian.co.uk/games/archives/2006/12/11/new_sony_viral_marketing_ploy_angers_consumers.html
http://www.gamespot.com/news/6163151.html?tag=latestnews;title;0
I laugh at Sony's misfortune.:D
Link to the vid, since the original's been taken down: http://www.youtube.com/watch?v=Cx1H7-HhngE
Aw, that's kind of sad. Viral marketing is fun when there's a mysterious puzzle to figure out, not when it's a half-hearted, blatant shill for a company. Good try, though.