Sony is pretty bad at advertising




Posted by Klarth

http://pspupdates.qj.net/Another-Unconventional-Ad-From-Sony-UPDATED/pg/49/aid/57882#comments

So, people are up in arms about Loco Roco being racist, and now this?

Cringe.




Posted by s0ul

One Cool Guy says:
http://pspupdates.qj.net/uploads/articles_module/57882/omg.jpg
[A-AC] s0ul says:
i refuse to ****ing believe that
One Cool Guy says:
lol
[A-AC] s0ul says:
now youre just making **** up




Posted by Aioros


Quoting Soviet Klarth: http://pspupdates.qj.net/Another-Unconventional-Ad-From-Sony-UPDATED/pg/49/aid/57882#comments

So, people are up in arms about Loco Roco being racist, and now this?

Cringe.

[COLOR="Yellow"]What exactly is the problem with that ad?[/COLOR]



Posted by TendoAddict

I would be more surprised if sony wasnt the king of doing stupid Sh!t.

Chalk another one up for sony.

edit:

[quote]What exactly is the problem with that ad?


Nothing except for whity looking angry and man handleing a black man.




Posted by Aioros


Quoting TendoAddict:
Nothing except for whity looking angry and man handeling a black man.

[COLOR="Yellow"]Nobody would have ever mentioned the word racist if it was a black woman man-handling a white woman. Plus, based on other pictures from the same ad, it doesn't seem that one-sided to me.[/COLOR]
http://pspupdates.qj.net/uploads/articles_module/57882/pic-3.jpg



Posted by Ant

****ing ******s trying to ruin everything again!




Posted by s0ul

Regardless of whether one race is being favored over another (...hahahaha) it's still ugly and stupid.




Posted by Klarth


Quoting Aioros: [COLOR="Yellow"]What exactly is the problem with that ad?[/COLOR]

...are you ****ing serious? If so then I'll probably have to castrate you.



Posted by Grave Wisdom

Wow, Sony outdoes themselves...AGAIN! :(

With all the stupid sh!t they've pulled lately, nothing really surprises me anymore. I don't even wanna know what's next!




Posted by Boner


Quoting TendoAddict: Nothing except for whity looking angry and man handleing a black man.




Hey genius, those are both women.



Posted by Bebop


Quoting Aioros: [COLOR="Yellow"]Nobody would have ever mentioned the word racist if it was a black woman man-handling a white woman.


Maybe you. To many others it would look like a rape in progress.

HI-OOOOOOO!

Yeh teh adverts are crappy. But I prefer it to the 'we're gay hippies in an orgy' approach the DS Lite has.



Posted by TendoAddict

[quote]Nobody would have ever mentioned the word racist if it was a black woman man-handling a white woman.

Yeah, yeah they would. What planet are you living on?

[quote]Plus, based on other pictures from the same ad, it doesn't seem that one-sided to me.


Oh great , a eternal struggle between a white person and black person. Thats a a ton less racey.

[quote]Hey genius, those are both women.


Zomg I would SOOOOOoooooooooo embarased , that is if I gave a sh!t




Posted by Colonel

somehow i find that picture offencive.




Posted by Hyper

When I first saw that I couldn't even see the black person. I was like "uh, what's the big deal?" Now it's a thousand times more funny.




Posted by Aioros


Quoting TendoAddict: Yeah, yeah they would. What planet are you living on?

[COLOR="Yellow"]A planet blinded by political correctness. There is true racism and prejudice happening around the globe as we speak. But most of us aren't exposed to it and think an ad like this is a travesty against humanity. Get over yourself and lighten up.[/COLOR]



Posted by Sean the Wicked

Black PSP so they have a black girl.

White PSP so they have a white girl.

I'd think if they made a Red PSP, they'd have a girl dressed in red, red makeup, and red hair.

I don't care if it looks racist, it's a ****ing portable video game playing device and they showed it with two girls of the colors of the video game playing device. Not that hard to figure out their marketing strategy there!

Girls + Games = Guy's $$$




Posted by Vampiro V. Empire

Hm, looks pretty "smart" to me. The more stupid they get, the more attention they receive. I wouldn't doubt that that's exactly what they want.




Posted by Grave Wisdom


Quoting Emperor Vampiro: Hm, looks pretty "smart" to me. The more stupid they get, the more attention they receive. I wouldn't doubt that that's exactly what they want.


You may be onto something there...



Posted by Prince Shondronai

Yeah. If only their ads had been this bad back in the playstation era. Sega Saturn would have been king.




Posted by juliebriggs

i think the ad is ****in funny. could be worse... like this:

[IMG]http://i6.photobucket.com/albums/y204/juliebriggs/parodyad.jpg[/IMG]




Posted by Grave Wisdom


Quoting juliebriggs: i think the ad is ****in funny. could be worse... like this:




That picture is sig-worthy!!! That'd be the best Sony ad evar...LAWL



Posted by Bebop


Quoting Aioros: [COLOR="Yellow"]A planet blinded by political correctness. There is true racism and prejudice happening around the globe as we speak. But most of us aren't exposed to it and think an ad like this is a travesty against humanity. Get over yourself and lighten up.[/COLOR]


You said no-one would care if it was a black guy going it to a white chick. Yes they would. Get over yourself, lighten up.



Posted by Aioros


Quoting Bebop: You said no-one would care if it was a black guy going it to a white chick. Yes they would. Get over yourself, lighten up.

[COLOR="Yellow"]They're both girls, big difference.[/COLOR]



Posted by Speedfreak

Though it's not strictly racist, anyone who thinks the ad is completely innocent is very naive.




Posted by Klarth

"All of the 100 or so images created for the campaign have been designed to show this contrast in colours of the PSPs, and have no other message or purpose" - Sony rep

Sooo, basically, "the message everyone's intepreting isn't the one we're actually trying to send out, so you should just disregard your common sense and pretend it's two innocent ladies being totally normal. ^_^ Buy a PSP!"




Posted by Vampiro V. Empire


Quoted post: "All of the 100 or so images created for the campaign have been designed to show this contrast in colours of the PSPs, and have no other message or purpose" - Sony rep


That's a pretty sweet excuse. 'cause, you know, there's no other way to show the contrast in colour other than putting a nigra beside a white chick.



Posted by Malevolence

Well I suppose you people would rather have a White man slathered in black paint? :cookie:

Well, This can be interpreted many ways. Some would say PSP was "Left in the dark". Now, We ALL know black people are harder to see in the dark. Sony thinks we'll notice a white person better. :D




Posted by Slade

You don't often see an ad that puts a white person and a black in blatantly competitive positions... I kind of wish it wouldn't appear as such a big deal. But it gets attention, and that's the idea of an ad.

I want a white one. :( wait, no, it'd get dirty and look like crap after a while




Posted by Prince Shondronai

I've got a photoshop of the original ad, myself:





Posted by Fate

****ing idiots, the lot of you. It's artistic. Not my favorite type of advertising, but it's a ****ing advertisement. Whatev.




Posted by s0ul


Quoting Princess Fate: ****ing idiots, the lot of you. It's artistic. Not my favorite type of advertising, but it's a ****ing advertisement. Whatev.


...

That is the worst cop-out ever. You can call any old piece of **** artistic. Sure, beauty's in the eye of the beholder and all, but there's a limit where something is clearly just stupid.



Posted by Malevolence

I don't think it's stupid, just a bad concept for a portable gaming device advertisement.




Posted by Vampiro V. Empire


Quoted post: I want a white one. wait, no, it'd get dirty and look like crap after a while


Black tends to look worse than white when it comes to high gloss. You're more likely to see tons of fingerprints rather than dirt... I mean, what do you do? Toss your PSP in mud?

Quoted post:
****ing idiots, the lot of you. It's artistic. Not my favorite type of advertising, but it's a ****ing advertisement. Whatev.


Oh come on, Fate. Sony knows they'd get a reaction like this. It's not artistic, it's Sony trying to stir some **** and get attention. And what better way to do that than show something that might, or could be considered racist.



Posted by s0ul

I really don't think the video game industry is to the "look at me, I'm outrageous" state like celebrities are. I'm pretty sure this is just stupid.




Posted by Vampiro V. Empire


Quoted post: I really don't think the video game industry is to the "look at me, I'm outrageous" state like celebrities are. I'm pretty sure this is just stupid.


Probably a mixture of both. Sure Sony's always been a little... not right. But lately, they've been completely moronic. It has to be some sort of publicity stunt.



Posted by s0ul

Maybe, but there's some attention you just... don't want.




Posted by Vampiro V. Empire

That's where the stupidity comes in to play.




Posted by Fate

Racism is funny these days, isn't it? :(




Posted by s0ul

It's not even racist, it shows them as competing races in a way that makes it unexpected enough to make you think "what the ****" and simple enough to make you bored and unimpressed.




Posted by Fate

Maybe I'm just biased, considering this is like the twentieth hate Sony thread.




Posted by Vampiro V. Empire


Quoted post: Racism is funny these days, isn't it?


oh yeah, lol.



Posted by s0ul


Quoting Princess Fate: Maybe I'm just biased, considering this is like the twentieth hate Sony thread.


Most of them are nit-picky, I agree, but this one is actually pretty dumb. I'd have more respect for them if it said "White PSP, taking those ******s down a notch" They could've had the decency to make it funny or in some way captivating.



Posted by Bebop


Quoting Aioros: [COLOR="Yellow"]They're both girls, big difference.[/COLOR]

Well there is a big difference between a penis and a vagina. In any case it's still quite a dodgy ad. Just because there is 'real racism' out there on a larger scale, like black people calling white peopl crackers, doesnt remove slight racism or border line racist things. You down with that dawg?

Besides, it's still a crap advert. If Sony really wanted to show the difference between a consoles possible ****ing colours theres better waysa to go about it. I mean 2 people from different races? Wow. Ingenius. I bet they get a Chinese chick for the yellow version in a few years. Amirite?

[quote=Fate]****ing idiots, the lot of you. It's artistic. Not my favorite type of advertising, but it's a ****ing advertisement. Whatev.
No, it's not artistic. Art and novels are artisitc. Advertisemts for perfumes, clothes and portable video games consoles aren't. If there's anything worse than artisic adverts it's adverts that think they are. And what's worse than that is when people can't tell the difference between art and MySpace style photography.



Posted by Speedfreak

[quote=Speedfreak]Though it's not strictly racist, anyone who thinks the ad is completely innocent is very naive.

[quote=Princess Fate][COLOR=skyblue]****ing idiots, the lot of you. It's artistic. Not my favorite type of advertising, but it's a ****ing advertisement. Whatev.[/COLOR]


DING DING DING.




Posted by Roxas23857

Haha that was funny Speedfreak your funny and cool.




Posted by Fate


Quoting Speedfreak: DING DING DING.


If I must explain this to you...

It's not my favorite type of advertising. The "daring" and "out there" type of advertising doesn't appeal to me. Obviously it's not strictly racist. I'm upset because a lot of what people post about Sony is a bunch of nitpicky dislike.




Posted by Vampiro V. Empire


Quoted post: I'm upset because a lot of what people post about Sony is a bunch of nitpicky dislike.


No, not really. Week after week Sony says the stupidest **** gaming press has heard in a long time. It's not really nitpicking, it's just not ignoring the crap Sony keeps saying. Plus, it's generally funny and leads to good discussion.



Posted by TendoAddict

The idea of the Black and the white was a good idea. But honestly there could of been a billion better things then white people and black people to show case this. What about two strong dragons fighting or some marial artiest dudes (in white and black suits) doing crazy moves. Same thing but we wouldnt even go on the whole racist ground.




Posted by Malevolence


Quoting Bebop: Well there is a big difference between a penis and a vagina. In any case it's still quite a dodgy ad. Just because there is 'real racism' out there on a larger scale, like black people calling white peopl crackers, doesnt remove slight racism or border line racist things. You down with that dawg?

Besides, it's still a crap advert. If Sony really wanted to show the difference between a consoles possible ****ing colours theres better waysa to go about it. I mean 2 people from different races? Wow. Ingenius. I bet they get a Chinese chick for the yellow version in a few years. Amirite?

Ya I know. Because since the gaming industry leans towards men more, It'd be better to make it look like you can have sex with your PSP. Amirite 2?



Posted by Hyper



I'd stick it in it.




Posted by Speedfreak

[quote=Princess Fate][COLOR=skyblue]If I must explain this to you...

It's not my favorite type of advertising. The "daring" and "out there" type of advertising doesn't appeal to me. Obviously it's not strictly racist. I'm upset because a lot of what people post about Sony is a bunch of nitpicky dislike.[/COLOR]

It's not really nitpicky. You yourself say the ad was obviously designed to be controversial, yet you throw your arms up when it actually creates controversy.




Posted by Bebop

To be fair when I say the advert I didnt think it was a tad racist at all. Party becuase I couldnt see the black women at first. I just thought it was a crap advert.

Seriously though, the UK's DS Lite one is worse. It just has albinos laying on top each other.




Posted by Last Fog

If it was two men fighting I bet a lot more people would consider it racist, and not quite as "artistic".

Personally I don't find it offensive, but there's nothing artistic about that ad. It's dumb.




Posted by Malevolence


Quoting Last Fog: If it was two men fighting I bet a lot more people would consider it racist, and not quite as "artistic".

Personally I don't find it offensive, but there's nothing artistic about that ad. It's dumb.

It could be considered artistic. It expresses the idea of white competing with black, hence why the white women wears all white, and the black women wears all black. I'm starting to not look at it in racist in any way. They just made it white and black because I think that looks better then 2 people slathered in white and black paint. It makes more sense, Since naturally they are that "color".

(Forgive me if I spelled, or wrote anything wrong. I'm not in a very good mindset. Very tired.)

Also, it also makes more sense to make them both women in the picture. The majority of the gaming community is male, and most males find it better to look at a woman, then a man itself.



Posted by MottaTheHutt

Sony is bad at advertising? Look at how much publicity the ad is getting here. That's probably what they were going for.




Posted by Malevolence


Quoting GoldenMyr: Sony is bad at advertising? Look at how much publicity the ad is getting here. That's probably what they were going for.

Advertising makes you want to buy the product...

That makes me want to look up porn.



Posted by TendoAddict


Quoting GoldenMyr: Sony is bad at advertising? Look at how much publicity the ad is getting here. That's probably what they were going for.


Thats would go to the whole idea theirs no such thing as bad publicity idea.

Except thats full of sh!t

Say I wanted to take the popular girl to prom but I needed to get her to notice me. So I dont bathe, be a jerk, and yell all the time. I got the publicity but why wont she go to the prom with me?


See? I dont even think Ive seen a topic saying that there IS a new verson of the PsP. All weve been talking about is racism and the fine line we walk.

So yeah publicity, but not the right type to sell poritbals.



Posted by Prince Shondronai


Quoting TendoAddict:
Say I wanted to take the popular girl to prom but I needed to get her to notice me. So I dont bathe, be a jerk, and yell all the time. I got the publicity but why wont she go to the prom with me?



The sad thing is, at my school that would have worked.



Posted by s0ul


Quoting GoldenMyr: Sony is bad at advertising? Look at how much publicity the ad is getting here. That's probably what they were going for.


Sony doesn't need publicity, they need to sell PSPs. Making people say "wow, sony is ****ing stupid" is not the kind of mindset they want their potential customers in.



Posted by Vampiro V. Empire


Quoted post: Sony doesn't need publicity, they need to sell PSPs. Making people say "wow, sony is ****ing stupid" is not the kind of mindset they want their potential customers in.


"Any publicity is good publicity." They get people talking and that's what they want. They did it with their dustball commercials, and they'll continue doing it as long as people talk about them.



Posted by WILLETH FOR MONTHS

It's in no way racist. Get over yourself, people, you just want to hate Sony. It's black and white people representing black and white case colours. The problem would come if one was said to be dominant over the other.

Yeah, sure, they knew it would cause controversy. But there's nothing essentially wrong with it. There's nothing wrong with pointing out that people have different colour skins. This is about as offensive as 'your girlfriend's white bits here', ffs.




Posted by Speedfreak

[quote=Wings]The problem would come if one was said to be dominant over the other.

That's the source of the controversy. The white woman is clearly dominating the black woman.




Posted by WILLETH FOR MONTHS

Yeah, in this one:


But, er:





Posted by Bebop

Omg that white woman is being mugged!




Posted by TendoAddict


Quoting Bebop: Omg that white woman is being mugged!


Exactly.

Look its not racist, but with so many uptight people who miss the point ton will think it is.

Sony should see this thing could happen and probably will happen.
--------

[quote]"Any publicity is good publicity." They get people talking and that's what they want.

Did you not read any of my previous post?


How can you say theirs no thing a bad publicity? We havent even talked about what sony wants to sell once. I doubt the average joe will either.

So can we please say theirs no such thing as bad publicity be its ovious there is.



Posted by Vampiro V. Empire


Quoted post: Did you not read any of my previous post?


Nope.

Quoted post:
How can you say theirs no thing a bad publicity? We havent even talked about what sony wants to sell once. I doubt the average joe will either.


Doesn't matter. At least we remember it, and at least it's being discussed. Do you really think Sony made this and not a single person thought "huh, someone might take this the wrong way..."?



Posted by TendoAddict


Quoting Vampiro:

Doesn't matter. At least we remember it, and at least it's being discussed.

The point of the add was to get people interested in the Psp white.

Sure we'll remember it and dicuss it. But not for the new PsP, for the whole racey/art/awkward debate. The point of the psp was over shadowed.

[quote]Do you really think Sony made this and not a single person thought "huh, someone might take this the wrong way..."?


yeah I do,

I also think their the main point was to sell PsP White's.

Right now most people notice the whole white person black person thing instead of the portible. The object for sale is covered in the psuedo controversy.

So the better question is did sony even think about how the add could hinder the sales of the new psp?



Posted by Vampiro V. Empire


Quoted post: yeah I do,


Then you'd be wrong.

Quoted post:
Right now most people notice the whole white person black person thing instead of the portible. The object for sale is covered in the psuedo controversy.


It's definitely overshadowed, but eventually "PSP" will have to come up in articles or in discussions. That's all they need and they'll have succeeded.

Quoted post:
So the better question is did sony even think about how the add could hinder the sales of the new psp?


Yup.



Posted by Bebop

No its not racist but it is dodgy. And the black chick is trying to steal the white chicks purse. End of. I win this thread. Lock it and move on people.




Posted by s0ul


Quoting Vampiro: "Any publicity is good publicity." They get people talking and that's what they want. They did it with their dustball commercials, and they'll continue doing it as long as people talk about them.


Okay, maybe I'm being in generous in putting this past Sony, but I strongly doubt they would put publicity over sales, seeing as everybody in the universe owns a PS2 anyway.



Posted by Vampiro V. Empire


Quoted post: but I strongly doubt they would put publicity over sales


Publicity is a huge part of sales. Lots of talk, lots of sales.



Posted by Bebop


Quoting Vampiro: Publicity is a huge part of sales. Lots of talk, lots of sales.


Not entirely true. Just because something is talked about doesnt mean people support it, whether its a product or anything else.



Posted by Vampiro V. Empire


Quoted post: Not entirely true. Just because something is talked about doesnt mean people support it, whether its a product or anything else.


True. Which is why this particular thing was risky. But I can't see it doing too much damage. Sony is well-known enough where something like this won't bee too much of a hindrance on sales, rather, generate more (at least more interest.)



Posted by Apathetic


Quoting Vampiro: "Any publicity is good publicity." They get people talking and that's what they want. They did it with their dustball commercials, and they'll continue doing it as long as people talk about them.

Do they even advertise those anymore? I dont see any sony on TV.



Posted by Vampiro V. Empire


Quoted post: Do they even advertise those anymore? I dont see any sony on TV.


Not as often anyways.

Thankfully.



Posted by TendoAddict

Also , the whole add campain wasnt even for america. It was made for Europe only. Over their the who race thing isnt a big a issue becuase their not nearly as stupid. So its not as bad as we first think.

But yeah sony wont get hurt by this much if at all.

And on the bright side its much better the the dust balls .




Posted by Etna

At first i thought you guys had problem with lesbians lol

I guess it's all how you look at the ad

black vs white didn't even come to mind when i saw this add, guess it helps that i live in BC.