Iwata wrote:
[quote]Once upon a time, way back in the 1980s, a company became number one because its products meant fun to young people. Then, in the 1990s, a bigger company with a bigger brand name and bigger budgets took away the number one spot.
Fortunately, that first company also had another line of products that let it remain popular and profitable. This company used that threat to reconsider its strategy, and think how it could regain overall leadership. And this is what it decided. It would redefine its own business, and expand its market beyond current core users. Could this strategy work?
Well, we already know the answer. The answer is yes.
Because that first company, Pepsi, has returned to number one in its industry, displacing Coke. Pepsi stopped asking, how can we sell more cola? Instead, it started asking, what else do people want to drink?
[url=http://revolution.ign.com/articles/698/698588p1.html]Read on.[/url]
I read all that on the day of his keynote speech. It was a pretty good presentation, especially for developers.